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John Cobb is one of triathlon and road cycling's greatest innovators. His newest introduction may revolutionize how we think about saddles for road and triathlon. Take a seat on the new combined Road AND Triathlon Cobb Cycling Gen 2 Saddle…

If you've discovered you weren't "born to run" without shoes but acknowledge some benefit to a new shoe design perhaps you need a middle ground: A shoe with intelligent design and tunable benefits. For you, Altra may be worth a careful…

When you go long nutrition can become your Achillies Heel. What should you eat? Drink? Will your stomach tolerate it? PowerBar's Ironman Perform and Performance Bar are two products to consider when going long: It's what's on the course.

Born as the "Stroopwafel" in the Dutch city of Gouda, this confection is old school sports nutrition used by top pro cyclists in the classics for decades. See why this old world confection makes new age sports nutrition sense.

Litespeed's performance-value L3 with Shimano Ultegra packs strong frame technology and a good component mix into a road worthy carbon fiber package. We go front to back on the new version here.

Swim specialty brand Blueseventy is an innovator in aquatic speed garments. Their top end Helix and value oriented Fusion wetsuits epitomize their functional approach to swim speed technology. Dive in with these two suits here.

In the crowded sports nutrition category First Endurance differentiates themselves with unique products, packaging and delivery and industry best quality control. If you aren't using First Endurance you could be going faster. See the unique…

KASK is an Italian manufacturer of cycling, climbing and industrial helmets. We pull on their new K.31 Crono aero helmet and find some impressive features and benefits unique to this brand that make it the new Top Gun in aero helmets.

Zoot combines two specialty footwear categories, the triathlon run shoe and the off road run shoe, into one new model for 2012. Take the new Zoot TT Trail shoe for a run here.

Working with TriSports.com partners Orbea, we pulled together a special value oriented build of the proven, Ironman winning Ordu triathlon bike with a Shimano Dura-Ace mix component kit. See how we speced the bike for a special buy here.