Ironman nutrition

Written by Stefanie Peterson Coming off a big win at the ITU World Triathlon Hamburg, Katie Zaferes has a first place finish under her belt in the last race before Rio; not a bad way to begin one’s first Olympic Games. As Zaferes…

Written by Stefanie Peterson Ben Kanute is no stranger to hard work. Growing up in a family of triathletes will make one accustomed to weekends of training and racing. Both of Ben’s parents competed in ultra-distance triathlons and his…

A Sports Drink that replaces four other products? First Endurance EFS has Higher Electrolyte Content than any Sports Drink. EFS may be the "silver bullet" nutritional product missing from your long distance racing. See why here.

When you go long nutrition can become your Achillies Heel. What should you eat? Drink? Will your stomach tolerate it? PowerBar's Ironman Perform and Performance Bar are two products to consider when going long: It's what's on the course.